Who We Are

About NJ CAR

The New Jersey Coalition of Automotive Retailers, founded in 1918, is a non-profit organization serving more than 500 neighborhood new car and truck dealerships throughout New Jersey.

Our Mission

NJ CAR advocates on behalf of New Jersey’s $35B auto retail sector. The Coalition promotes public policies that ensure a fair and competitive marketplace, where the complex vehicle purchase process is made as simple and as seamless as possible.

New Jersey’s extensive network of 500+ neighborhood new car dealers represents a fiercely competitive marketplace, which keeps motorists safe by ensuring ready access to warranty and safety recall service.

It’s fair to say that New Jersey new car dealerships are the economic engine on Main Street. They promote economic growth across growth across the State by employing more than 39,000 people in great local jobs and investing millions of dollars in their communities.

Our History

The earliest automotive trade association in New Jersey dates back to 1907 and the founding of the Newark Automobile Trade Association (NATA). In 1918, the concept of a statewide automotive retailer association was launched, when the New Jersey Automotive Trade Association (NJATA) was organized and members were solicited.

The two associations operated out of the same offices in Newark until the mid-1940s, when a separate dues structure was established for the NJATA and it relocated to Trenton in order to be closer to the legislature at the State Capitol.

In 1946, the NATA was renamed as the Essex County Automobile Trade Association. That same year, with the help of the NJATA, 15 county associations were formed. Subsequently, on July 3, 1947, the State association was officially incorporated as the New Jersey Automotive Trade Association.



Twenty years later, in October 1967, the association changed its name to the New Jersey Automobile Dealers Association. In 1972, the association purchased a tract of land in Ewing Township, approximately five miles northwest of downtown Trenton, to build permanent facilities to house the association offices, provide meeting space for its leadership, and space to house additional member services that would be offered. Construction of a two-story colonial-style building, with over 11,000 square feet of floor space, was begun in 1973 and completed in December 1974.

When the Coalition was looking to operate a statewide agency to process members’ motor vehicle title work, additional office space was necessary. Fortunately, a building at 770 River Road, with 10,000 square feet of floor space, became available and was ultimately purchased by the Association.

In 1995, the NJADA changed its name, once again to the New Jersey Coalition of Automotive Retailers, Inc. (NJ CAR), a name that it still holds today and has come to be recognized as one of the strongest statewide dealer associations in the country.



What We Can Do For New Car Dealerships


Advocacy

NJ CAR advocates on behalf of New Jersey’s $35B auto retail sector. The Coalition promotes public policies that ensure a fair and competitive marketplace, where the complex vehicle purchase process is made as simple and as seamless as possible.

Join the Coalition’s grassroots effort at https://join.njcar.org or text NJCAR to 52886.


Advocacy

NJ CAR advocates on behalf of New Jersey’s $35B auto retail sector. The Coalition promotes public policies that ensure a fair and competitive marketplace, where the complex vehicle purchase process is made as simple and as seamless as possible.

Join the Coalition’s grassroots effort at https://join.njcar.org or text NJCAR to 52886.


Training & Education

NJ CAR offers a variety of online webinars, as well as live seminars and workshops throughout the year. These training sessions are specifically designed to address the unique business environment of automotive retailing and the Coalition strives to provide high-quality programs focused on ALL dealership departments.


Training & Education

NJ CAR offers a variety of online webinars, as well as live seminars and workshops throughout the year. These training sessions are specifically designed to address the unique business environment of automotive retailing and the Coalition strives to provide high-quality programs focused on ALL dealership departments.


Information

NJ CAR communicates with its members using a variety of hardcopy and digital tools, so dealers and their employees can engage with the Coalition WHERE they want, WHEN they want and HOW they want. The Coalition continues to build out its email lists of dealership personnel and maintains an active social media presence. NJ CAR also publishes a variety of hardcopy publications including an award-winning quarterly magazine, New Jersey Auto Retailer, an Economic Impact Report, a Health Benefits Report and much more. These tools aim to keep dealers and their employees informed on important corporate matters and provides necessary information concerning national and State laws, as well as rules and regulations affecting the automotive business.


Information

NJ CAR communicates with its members using a variety of hardcopy and digital tools, so dealers and their employees can engage with the Coalition WHERE they want, WHEN they want and HOW they want. The Coalition continues to build out its email lists of dealership personnel and maintains an active social media presence. NJ CAR also publishes a variety of hardcopy publications including an award-winning quarterly magazine, New Jersey Auto Retailer, an Economic Impact Report, a Health Benefits Report and much more. These tools aim to keep dealers and their employees informed on important corporate matters and provides necessary information concerning national and State laws, as well as rules and regulations affecting the automotive business.


Member Benefit Programs

NJ CAR offers its members a wide range of products and services, with terms and prices better than individual dealers would be able to receive on their own.


Member Benefit Programs

NJ CAR offers its members a wide range of products and services, with terms and prices better than individual dealers would be able to receive on their own.