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2015 New Jersey Auto Retailers Unite Campaign Update

Jul 27, 2015

Nearly 150 New Jersey dealerships have already raised nearly $158,000 as part of the 2015 New Jersey Auto Retailers Unite Campaign to help the thousands of children with cancer and blood disorders served by The Valerie Fund. If you are a participating dealership and have not yet sent in your $5 per vehicle contribution for June, please do so as soon as possible. It’s not too late for your dealership to support the Campaign.

If you haven’t already done so, please fill out the Dealership Sponsorship Commitment Form attached to this NewsLetter and return it (with payment information) as soon as possible. If you would like to discuss other ways of supporting the Campaign, please contact Bunny Flanders of The Valerie Fund at 973.761.0422 ([email protected]).

What Will Participating Dealers Get In Exchange For Their Support?

This year, The Valerie Fund has obtained commitments from newspapers throughout the State to run ads or content throughout the Campaign. Several articles have already been published in the Asbury Park Press, Star Ledger and many other publications. There are also billboards in all corners of the State, PSAs airing on radio, network and cable television, and a robust email and social media marketing effort. Participating dealers also receive contact information for each customer registering for the end-of-Campaign sweepstakes with a ticket from their store.

Participating dealerships can also earmark their contributions to a specific Valerie Fund facility, including the Children’s Hospital of Philadelphia (CHOP), New Jersey Section of Hematology/Oncology, Specialty Care Center in Voorhees.

Participating dealers are asked only to:

¨Become a sponsor of the Campaign for only $750 per dealership rooftop.¨Commit to a $5 contribution to The Valerie Fund for every new and used vehicle sold between the time they sign on to participate and October 31, 2015Distribute raffle tickets (provided by The Valerie Fund) to any customer who test drives or purchases a vehicle from June 1, 2015 until September 14, 2015.