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More Than 90 Dealers Partner With DCF To Promote Child Safety Campaign

Jul 21, 2009

NJ CAR joined with Shari Sandidge, General Manager of Miller Buick Pontiac GMC, Department of Children and Families (DCF) Commissioner Kimberly Ricketts, Division of Highway Traffic Safety Director Pam Fischer and Woodbridge Mayor John McCormac to launch New Jersey’s “Not Even For A Minute” public awareness campaign. This important campaign urges parents and caregivers to never leave children unattended in a vehicle, where temperatures can quickly rise to dangerous levels, especially in the warmer summer months.More than 90 dealers have stepped up to participate in this program so far. A list of participating dealers can be found on the NJCAR Website. If you would like to receive Free materials to distribute to your customers and post in your dealership, please contact NJCAR Director of Communications Brian Hughes at [email protected] with your dealership’s name, address and contact person. The DCF will send any interested dealer a packet of materials consisting of posters, brochures and car window clings in both English and Spanish to help spread this important message. A child left alone in a vehicle, even for a short time, is in danger of abduction, injury, dehydration and even death. Approximately 40 children die each year in the United States, and hundreds more are injured after being left unattended in a vehicle, according to a study published by Pediatrics, the Journal of the American Academy of Pediatrics. One child died in New Jersey after being left in a vehicle last summer. New car and truck retailers throughout New Jersey have always been among the first to lend their support when a community needs to promote an important message. It is vital to promote car safety, from proper car-seat installation and wearing seatbelts to the dangers of intense temperatures that an enclosed vehicle can reach during the summer months.