The National Automobile Dealers Association (NADA) officially launched its MyDealership.org initiative at its Annual Meeting in New Orleans a few weeks ago. The online tool will help dealerships (at the local level) showcase the many benefits they bring to their customers, employees and the communities in which they operate. The initiative utilizes videos, social media platforms and Public Service Announcements (PSAs) to communicate the advantages of the dealer franchise system including:
•How consumers benefit when local dealerships compete for their business, saving customers hundreds of dollars on each purchase. Local dealerships also compete on financing and service, leading to extremely competitive loans and high quality service by certified technicians any time, virtually anywhere in America.•How local communities benefit from the 1.1 million plus jobs created by local dealerships – averaging more than $69,000 in compensation across occupations. And communities benefit when local businesses like dealerships develop roots and give back.•How manufacturers benefit from the free distribution and massive competition dealerships create for their products.
NJ CAR encourages dealers to check out the MyDealership.org website (http://www.MyDealership.org) to see the many resources you and your employees can use to communicate how critical the dealer franchise system is to consumers and the communities in which they operate.