May 21-22, 2014 In Edison
REGISTER NOW…Just $129 Per Person, Per Day
After a six-year hiatus, NJ CAR will host an incredibly informative Education & Business Expo, May 21-22, 2014 at the Sheraton Edison Raritan Center. This highly-popular event is returning with seminar tracks for senior managers and key employees in virtually every area of your dealership! There’s even special programming for Dealer Principals. For more information and to register for any of the training tracks, visit the Expo webpage at http://www.njcar.org/eduBusinessExpo/, or use the registration form enclosed with this NewsLetter.
Education Expo—Schedule At A Glance
Wednesday, May 21, 2014
9 AM – 11:30 AM—“It’s All About Adding Value,” presented by Ron Reahard (Reahard & Associates, Inc.) [F&I MANAGERS/ SALES MANAGERS] 9:30 AM – 12 NOON—“Five Keys To Profit,” featuring Sandi Jerome (Sandy Jerome Computer Consulting) [OFFICE MANAGERS/ CONTROLLERS]10 AM – 12 NOON—“Building A Digital Marketing Strategy That Sells More Cars At A Lower Cost,” featuring Glen Pasch (PCG Digital Marketing) [GENERAL MANAGERS/SALES MANAGERS/DIGITAL MARKETING MANAGERS]12:30 PM – 2 PM—“Fair Lending Compliance,” presenting will be Paul Metrey, Esq. (NADA); Al Engel (Valley National Bank); Dan Soto (Ally Financial Services) and moderated by Judy Vann, (NJ CAR Dealer Academy) [F&I MANAGERS/SALES MANAGERS]1 PM – 2:30 PM—“What? We’re Being Audited By The MVC?” and “The Top 10 MVC Changes You Need To Know About,” presenters include BobMay (NJCAR Managing Director & Staff Counsel) and Sue Sbarro (Director of NJ CAR Motor Vehicle Operations) [OFFICE MANAGER/CONTROLLERS]1 PM – 3 PM—“7 Ways To Crush Your Competition With Automotive Inbound Marketing,” featuring David Regn (Stream Companies) and Bill Parlaman (Stream Companies) [GENERAL MANAGERS/SALES MANAGERS/DIGITAL MARKETING MANAGERS]2:15 PM – 3:45 PM—“Implications of Sharing Dealer Data,” featuring Randy Henrick, Esq. (Dealertrack), Angie Sherrell (Dataium) and Brad Miller, Esq. (NADA) [F&I/ SALES MANAGERS]
Thursday, May 22, 2014
9 AM – 11:30 AM—“10 Steps To Increased Service Profits and Maximum CSI,” featuring William Mellon (ROI Consulting) [SERVICE DIRECTORS & MANAGERS] 10 AM – 11:30 AM—“How To Generate Real Deals From Your Dealership’s Website,” presented by Ali Mendiola (Dealertrack) [INTERNET SALES/BDC MANAGERS]10 AM – 12 NOON—“Why Enhancements Are Needed To New Jersey’s Franchise Practices Act,” featuring Marvin Brauth, Esq. (Wilentz, Goldman & Spitzer, P.A.); Alan Davis, Esq. (Greenbaum Rowe Smith & Davis LLP) and Ted Schiller, Esq. (Schiller & Pittenger, P.C.) [DEALER PRINCIPALS/GENERAL MANAGERS/SALES MANAGERS]12:30 PM – 2 PM—“Understanding Consumer Behavior & How Consumers Engage With Media To Enhance Their Car Shopping Experience,” featuring Ian MacDonald (AutoTrader) [INTERNET SALES/BDC MANAGERS]12:30 PM – 2 PM— “The Direct Route To Increased Service Profitability & Customer Retention,” presented by Michael Roppo (Mironov Group, LLC) [SERVICE DIRECTORS & MANAGERS]1 PM – 2:30 PM—“Consumer Fraud, Lemon Law & Advertising Issues,” presenters include Perry Pittenger, Esq. (Schiller & Pittenger, P.C.) and Patrick Cox, Esq. (NJCAR Director of Legal & Regulatory Affairs) [DEALER PRINCIPALS/GENERAL MANAGERS/SALES MANAGERS]Please register as soon as possible to ensure you get a spot in the seminars you want to hear. Used the attached seminar selection sheet to indicate the days/seminars you want to attend. The Coalition looks forward to bringing back this informative educational program that has been extremely well-received by dealers and their employees.