November 5, 2015 In Eatontown, New Jersey
NJ CAR will be hosting an informative and timely Seminar entitled “Selling More Vehicles With A Cost-Effective Social Media & Digital Marketing Strategy,” on Thursday, November 5, 2015 at the DoubleTree Hotel (700 Hope Road, Eatontown, NJ 07724).
The workshop will run from 9:30 AM until 3 PM and costs ONLY $229 per participant for Dealer Members and their ad agency representatives.
The Seminar will be broken up into three sections:
1.“Social Media 101” will be presented by Amol Waishampayan, Digital Creative Director at Stream Companies. Amol will discuss:
¨What is Digital/Social marketing?¨Why is it important? ¨How can dealers benefit from implementing these strategies?
2.“The Most Common (And Costly) Digital Marketing Mistakes And How To Avoid Them” will be presented by Bill Parlaman, VP of Digital Marketing at Stream Companies. Bill will discuss:
¨How to avoid having your Pay Per Click (PPC) agency hold your business hostage.¨The five online reputation management mistakes businesses make.¨Why “budget” Search Engine Optimization (SEO) services can actually cost you thousands of dollars.¨The #1 Mistake dealers make with their social media marketing campaigns.
3.“How to Integrate Your Traditional and Digital Advertising and Sell More Cars” will be presented by David Regn, Co-Founder of Stream Companies. David will discuss:
¨Understanding what advertising integration looks like.¨Discovering the reasons why you need to be integrated.¨Learning how to get your advertising integrated in 45 days.
You can register for this (or any other NJ CAR ACADEMY) Seminar at the NJ CAR ACADEMY Page under the EDUCATION Tab on the public side of the Coalition’s Website (www.njcar.org). We have also attached a Registration Form to this NewsLetter for your convenience.